What social media platforms should you use for your e-commerce store?
Your e-commerce store should be on the social media platforms your audience uses most. Once you research that, you can create your social media strategy. In this blog post, I’ll go over the leading social media platforms, their demographics, and how to use them.
Facebook is the number one preferred social media platform. Around 1.33 billion people visit Facebook on a daily basis, and about 68% of Americans use Facebook. Regarding demographics, take a look at this chart.
The majority of your customers are already on Facebook. So, you definitely need to have a Facebook Page for your business.
Facebook is used to communicate with friends and family. People are there to look at photos, videos, receive comments or updates and see entertaining or funny posts. On Facebook, you need to focus on sharing content that fulfills those needs. In other words, choose something that’s engaging, and your audience would like to see.
YouTube is the second most used social media platform. It boasts 1 million unique monthly users. It reaches more 18 to 49-year-olds than any cable network in the U.S! YouTube is a great place to reach your target audience.
The best thing about YouTube is its accessibility. You don’t need to pay to host your content. Also, your videos don’t have to be over-the-top professional. If you go to YouTube right now and look for any tutorial or how-to-video, you’ll notice they’re mostly user-generated videos. Anybody with a mobile phone can make a video.
The fact that YouTube is an overlooked channel means you’ll have less competition. So if you use it correctly, you can expect more sales for your e-commerce store.
How-to searches on YouTube have been growing by 70% each year. When creating your videos, think about questions your audience might have about your products.
Twitter is a microblogging platform that limits its users to posting only 140 character messages called tweets. Around 32% of Twitter users are 18 to 29-year-olds.
With Twitter, your e-commerce store can deliver short, timely messages to your followers. They can be tweets about discounts, events or answering your customer’s questions.
The value of Twitter resides in the fact that most people use it to get news or interact with brands. So this platform is the best place to talk about your e-commerce store. According to Twitter, 66% of users discover a small or medium business on Twitter. About 94% of customers buy from businesses they follow. And 69% purchased because they saw the product on Twitter. A brand that sets a great example on what to post on Twitter is Starbucks. It engages with its audience by retweeting followers and answering their questions.
A key thing about Twitter is that you’re participating in a conversation, so don’t forget to retweet and reply. Always share useful content you find on the web with your niche.
Finally, your e-commerce store doesn’t need to be present on every social network available. Start with one. Depending on your resources and time, you can include others. Also it’s better to get awesome results from a few, than to get no results because you’re spreading yourself too thin. Keep in mind that you always need to share engaging content. First, focus on what interests your audience. Then, post it on the social media network they use most.
So, which social media site are you going to use to grow your e-commerce store?