Ecommerce owners are always looking for an edge in the game. After all, a 1% increase in conversions can make a pretty big difference to your bottom dollar. With that in mind, try out these five ideas to increase your attraction and conversions.
Sneaky Way to Tap into Emotions
People love to tell you they are logical and rational, and that they make decisions based on the facts. But what people say and what they do are two different things.
Between you and me, people make decisions based on emotion – they just don’t realize it.
So how can you tap into those emotions and get them to click your link or buy your product?
By adding faces to just about everything you do.
Next time you run a Facebook ad, do a test. In one ad, use any image you want, as long as it’s not a face. In the other ad, use an interesting face that expresses the emotion you want your prospect to feel.
Now notice which one gets more clicks. And more conversions.
Face images, whether they’re drawings or photos, work not just on Facebook ads, but also on your sidebar ads, blog posts, social media posts and so forth.
And they work especially well on all things Facebook and social media because people are already looking for faces there. Thus your posts and ads will unobtrusively blend right into your customer’s newsfeed.
The human brain is wired to look for and respond to facial cues and expressions, much more so than the written word.
Selling Online? Do This to Increase Conversions
You might think this is getting picky, but I’ve found it flat out works.
When advertising anything with a price, lower the left-hand portion of the price and test it against your original price.
For example, if you’re currently selling your ebook for $10.00, lower the price to $9.99. Yes, I know it’s only a penny, but look at the left side of those two numbers – 10 versus 9.
People aren’t all that logical. They’re not good at math, either. So while you and I know it’s only a lousy penny, somewhere in their brain, they perceive one price as being ten bucks and the other price as nine bucks.
Try it. You’re going to be pleasantly surprised at the increase in sales.
Customers Process THIS 60,000 Times Faster
You might think that it’s the words that make the sale, get the click and so forth. And no doubt they are important.
But did you know the brain processes visual information 60,000 times faster than text?
In fact, 90% of information transmitted to the brain is visual.
Next time you’re designing your Facebook ad or other social media campaign, focus more time and energy on the images.
Red + Blue Equals Action
I hesitate to share this with you for two reasons:
One, it’s super sneaky and ultra-powerful.
Two, I’m wondering if everyone starts to do this, will it dilute the effect it has on prospects?
But I’m going to share it with you anyway.
Next time you are designing an ad, website, book cover, etc., try this:
Use the color red to call attention, but combine that red with blue.
The blue has a calming effect. The red is shouting, “Hey, over here, this is important!” Then when the prospect comes over, the blue color is like handing her a nice soothing cup of hot cocoa.
It’s the best of both worlds, and your prospect will never know why she was so drawn to your visual media.
Add this Word Now to All of Your Campaigns
Humans are hard-wired for fight or flight. That is, humans are wired to be impulsive and act without thinking.
So how can you capitalize on the brain’s need to take action without thinking?
By adding one word to your campaigns right now. After all, people want what they want right now.
Tomorrow is too late. Yesterday is over. Now is exactly the right moment to act.
So do it now. Add the word and see what happens. I’ll bet your conversions and engagement improves immediately.
Pssst… Are you still wondering what the word is?
Now you better pay attention and add this word right now to your social media posts, ads, calls to action, and more.
Yes. Now. ?