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04 July

3 Ways a Little Psychology Can Boost Your Sales

  • Posted by Lisa Austin
  • Categories Business, Marketing, Sales
  • Comments 0 comment

Did you know there are some simple ways to increase your sales? It just takes the most basic understanding of the human psyche. Let me start with a story. Creating Desire A young Salesperson was disappointed. He had lost an important …

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27 June

How-to Use Snapchat to Build an Ecommerce Brand

  • Posted by Lisa Austin
  • Categories Branding, Content Marketing, Social Media
  • Comments 0 comment

If you think Snapchat is just for teens and has nothing to do with an ecommerce business, that’s understandable. It’s certainly where it got it’s start. But there are smart ways to use Snapchat for business too–and if you’re customers …

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20 June

How Videos Can Increase Product Sales

  • Posted by Lisa Austin
  • Categories Content Marketing, Conversion, Marketing, Social Media
  • Comments 0 comment

I started to compile a bunch of stats to show you how popular video marketing is becoming. And then I realized – the last thing you need are more stats about how video is taking over the internet. The fact …

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13 June

Treat Your E-commerce Customers Like Friends

  • Posted by Lisa Austin
  • Categories Business, Customer Satisfaction
  • Comments 0 comment

Have you heard the story of the starfish? Most of us are familiar with it, but I’ll retell it here to explain why it’s important to know your customers and treat each of them like a friend. The simple change …

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06 June

6 Headline Templates Will Draw Attention To Your Email

  • Posted by Lisa Austin
  • Categories Business, Content Marketing, Copywriting, Marketing
  • Comments 0 comment

A great way to increase your e-commerce profits is by using emails to advertise promotions and new products. For instance, if you just added a great new watch to your e-commerce store, you’ll want to let your customers know about …

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30 May

15 Ways to Create Tweets That Get Action

  • Posted by Lisa Austin
  • Categories Branding, Business, Marketing, Social Media
  • Comments 2 comments

With so many tweets overwhelming each Twitter user, it can be incredibly difficult to get your tweets seen and clicked. Twitter has 320 million current active users so it’s no wonder why it’s getting more and more difficult to be …

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23 May

How Old School Marketing Can Mean Big Profits

  • Posted by Lisa Austin
  • Categories Copywriting, Customer Satisfaction, Marketing
  • Comments 0 comment

Marketing methods might change, but people don’t. Not really. I know a guy who consistently makes seven figures in his business without studying the newest, latest and greatest online marketing techniques. Instead, he studies traditional “offline” methods that have worked …

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16 May

Give Your Customer What They Want–A Personal Experience

  • Posted by Lisa Austin
  • Categories Business, Customer Satisfaction, Personalization, Sales
  • Comments 0 comment

When I was a teenager, the kids all hung out at the mall every Saturday. Today, the kids hang out on their phones. How has the shift away from big box stores and one-size-fits all mentality changed the retail landscape? …

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09 May

Use Your Passion to Create a Niche Online Business

  • Posted by Lisa Austin
  • Categories Business, Mindset, Success
  • Comments 0 comment

Passion Passion. It’s a bit of a buzz word in business right now–and for good reason. Since the advent of the internet it’s becoming more and more possible for people to work in a different way than they ever have …

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02 May

Gaining Your Customer’s Trust Is a Must in E-Commerce

  • Posted by Lisa Austin
  • Categories Branding, Business, Conversion, Customer Satisfaction, Sales
  • Comments 0 comment

As an e-commerce business, it is vital that you build trust with your customers. You will do this through your brand. What is a brand? It’s you’re name, but it’s also much more than that. It’s what your business represents and the feeling …

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