First, it’s important to point out that before you start focusing on driving traffic to your online store, you need to make sure your business is ready to receive customers. With that said, how do you begin getting visitors to your brand new ecommerce store? And not just any visitors, but qualified customers that will purchase from you?
- Friends and Family
One way to get your first visitors is by inviting your friends and family to take a look at your store. This doesn’t mean they need to purchase from you or that they’ll be your first customers. Just ask them to give you their opinion on your new pursuit. You can even invite them to make free purchases and get their take on the whole checkout and shipping process experience. You could announce this on your Facebook Profile and ask people to share your new store.
Your family and friends know lots of people you don’t. People are more likely to purchase from a new online store if it’s recommended by someone they know. There’s already an automatic level of trust between your friends and their acquaintances. (And those acquaintances’ acquaintances.) This first step is just focusing on word-of-mouth. You’re not going to rely on this method alone, but it provides an easy start. Also, remember to take into account their feedback to improve your online store.
The next way to drive traffic to your store is through Search engine optimization (SEO). You need to make sure search engines can find your store, which is where most people look for information. You can do this on your own or pay an SEO specialist to do it.
Do a little research first before you start spending your budget on that. A great way to get familiarized with SEO is in this guide made by Moz.com. You should also install the Yoast SEO plugin to help you optimize your site. Once you install it, a configuration wizard will help you get everything set up.
Keep in mind that when you do SEO, you’re also competing with other websites that are trying to rank high in the search engine results. Depending on which products you decided to sell and which niche you’re targeting, you may have lots of competition or very little.
Doing product and market research before you start a business is very important. Ideally, your store should sell to a particular niche, or your products should have a unique advantage over the competition.
But if you just realized there’s a lot of competition for the products and keywords you chose, it doesn’t mean you have to start over or that you can’t succeed. There are other ways you can distinguish yourself from your competition, even if you have similar products. Regarding SEO, creating content, monitoring your competitors and staying informed in SEO will give you an advantage.
SEO is not something you do just once and then ignore. You have to monitor the traffic you receive from it and make the necessary changes.
- Social Media
Everyday social media seems to be taking an even bigger role in influencing people’s lives. Your online store needs to be on social media, and it should have at least one active profile on the social platform your customers use most. This is where you’ll engage with your audience and send them to your online store to purchase. Plus it’s the perfect place for time-sensitive announcements like current offers you’re running. Besides driving traffic, social media gives your ecommerce store social proof and builds trust.
When you do social media the right way, it’s more likely people will buy from you. On your social media page, unlike your site, people can see visual proof of how many people engage, like and purchase from your business. Since your profile is not necessarily something you own and have complete control of, people are more likely to trust others opinions about your business. Social media gives you credible word-of-mouth marketing and drives more qualified traffic to your store.
- Online Marketing
Marketing your store online takes practice. You’ll need to invest some time to learn how to advertise in each platform and then test them out to see which format gives you the best results. Two main ways to drive traffic with ads is through Google Ads and Social Media Ads.
Any platform you choose to create your ads will give you the option to target specific locations and demographics. So you need to pay attention to two things when creating ads: what your message will say and who will see your ad. These two things are crucial for driving the right traffic to your website and not just any traffic. First, your message needs to be clear and well-crafted to make people click and second, you need to deliver it to the right audience.
You should research your audience before you even create an ad. Showing your ads to the right audience will increase the traffic to your website.
Finally, don’t rely on paid advertising way too much. You need a strategy for generating organic traffic. Creating organic traffic takes time. Some people avoid making an effort because they don’t see immediate results and think it’s not working. Try to combine these four methods to drive traffic to your new online store successfully. And don’t forget to pay attention to your website’s design because it needs to convert that traffic to paying customers.