Love smartphones or hate them, they’ve revolutionized society, from the way we communicate to the way we shop to the way we work. As ecommerce sellers, it’s important to keep an eye on the mobile trends because sales made on smartphones will continue to increase while desktop sales will decrease.
So here are four infographics that demonstrate the current smartphone trends.
Smartphones Are Worldwide
According to Statista, smartphone sales were worth 434.5 billion in 2016, which equated to 1.5 billion units sold.
Americans Love Their Smartphones
Not only are people buying smartphones in record number, but they are also using them. So much so that many people now set goals to use their phones less, but only 30 percent succeed at that goal.
Smartphones Are Part Of Our Morning Routine
Yes, these little electronic boxes that hold our contacts, photos, music, and lifeline to the outside world have become a significant part of our lives. Just look at how they’ve become part of our morning routine:
So how does this kind of information help you as an ecommerce seller? Put it to work for you. It’s cliche, but it’s a cliche for a reason: Knowledge is power.
If you know that almost 90% of smartphone users have checked their phones within an hour of waking up, you can plan promotions around it. The same for 81% checking their phones before going to bed.
Bigger Is Better
As this infographic reveals, larger phones are reigning supreme. 53 percent of holiday activations were for phones, or “phablets” over five inches. And larger phones mean larger screens. This is good news for ecommerce because it makes shopping online even easier.
And remember, with those big screens, shoppers will want to see beautiful, clear images of what you sell–so make sure your site is optimized for mobile use (meaning the images adjust and can fill the screen instead of being a tiny thumbnail).