Building a thriving Shopify storefront takes a considerable investment in time and monetary resources. While an excellent way to increase exposure for an e-commerce business, most retailers on the site (especially newcomers) can use as much help as possible. A number of helpful Shopify Apps are available to improve the productivity and functionality of a digital storefront, yet with so many out there it’s important to know which to take advantage of.
10 Shopify Apps for E-Commerce Beginners
1) Better Coupon Box
For many small business owners, marketing is a major hurdle. No matter how great a product is, it’s all for if nobody else knows about it. When customers start entering the Shopify storefront they are going to keep several different points of interest in mind.
Beyond what the product is, they’ll want to know what they’re paying and if they’re scoring a great deal on it. With the Better Coupon Box, scoring a great deal becomes that much more likely.
The Better Coupon Box application provides incoming customers with a money saving opportunity. For example, upon arriving on the page a responsive popup can be programmed to appear on the page, offering the visitor a discount on their next purchase. In order to receive this discount, all they need to do is follow the company on one of the listed social media platforms.
This not only helps increase potential sales but boost a company’s social media influence and follower numbers, all at the same time. There is a range of tailor construction options for these applications.
With the features, it’s possible to adjust how the pop-up appears, whether or not it appears to visitors who have been on the page before and so on. This gives much more control to the Shopify account holder.
2) Populate Your Storefront With Oberlo
Having a great product on a Shopify storefront is an important step in standing out amongst the competition. However, it’s far easier for potential customers to discover the store when there are a large number of items available for sale.
But what happens if a company just doesn’t have enough items to populate its e-commerce storefront? It’s better to take advantage of quality products offered by a third party instead of posting inferior items rushed to the digital marketplace before it’s ready. This is where Oberlo comes in.
Oberlo is an application that lists products available for sale on Shopify. All a user needs to do is select items and import the product information directly into their Shopify store.
From here, when a customer buys one of the listed products Oberly directly ships to the customer. In fact, there’s no packing or handling of the goods at all, which cuts down on storage needs.
From building a storefront exclusively from these third-party products to populating a current storefront in order to increase exposure, has thousands of product options to choose from.
3) Shopify Digital Downloads
It’s no longer necessary to sell strictly physical goods on Shopify. In fact, it’s possible to now sell digital download content through the e-commerce storefront. For an individual or business looking to sell e-books, software, video, photographs or any other digital material, this is a must-have application.
One of the nice features with the Digital Downloads application is not only can customers download the content instantly, but all updates are automatically forwarded directly to the customer. This makes it especially easy for both storefront and consumer.
Selling digital download products through Shopify is an excellent opportunity for any business. Many platforms take a substantially larger cut of a digital download (depending on how an Amazon eBook is set up and the selected price, Amazon may take 70% of the sale, despite only housing the small digital file). So using Shopify as a digital downloads outlet can prove not only profitable to an online store but provide a higher rate of return than other opportunities online.
As a company grows on Shopify, so too will the number of packages going out to customers. Staying on top of shipping labels, weights, package dimensions and so on is a bit of a challenge, especially for a small business that grows faster than expected.
Shippo is an easy to use application designed to integrate directly into Shopify. When a product is ordered the shipping information feeds into Shippo, allowing the business to print a label specifically for the product without typing out order information into a separate program.
There are a host of customizable features available on Shippo, including adjusting the pickup date, desired carrier, service type, package dimensions, and other necessary information. Within a matter of a few seconds, it’s possible to print out shipping information for all orders.
5) Social Media Stream
Embedding photographs into a Shopify listing take time and sometimes can turn into a real giant pain. However, with the Social Media Stream application, all of these problems are a thing of the past.
Social Media Stream allows a user to connect nearly all of their social media accounts to their Shopify account. This includes services like Instagram, Facebook, Twitter, Tumblr, Pinterest, YouTube, and others. The beauty of this is the posts come with two major benefits.
First, it can help build the company’s social media profile with the accounts embedded in the Shopify account.
Secondly, and likely the biggest time saver is the visuals can be saved to the product posts so it’s no longer necessary to take separate product photographs and upload the content to the page.
As long as a business publishes quality photographs of its products through social media, this is a real time-saving application.
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6) eBay Importer
Creating the same product listing for multiple online retailers is time-consuming. Small business owners have more important things to do than producing the same listing over and over again. Often times a product is listed both on eBay and on Shopify at the same time.
Thankfully with the eBay Importer application, it’s possible to type out the product information once. The Shopify eBay Importer application integrates with both an eBay account and a Shopify account.
The application then will import all information from the account’s eBay catalog into the Shopify digital storefront. This includes everything from bringing in product variants (such as size and color), images, unsold product numbers (which is helpful when selling clothing), selling schedules and so on.
Even copying and pasting product listings from eBay to Shopify is time-consuming (especially if there are dozens of product listings to import). With the eBay Importer, this is a thing of the past.
7) Printful For Screen Printing
Learning screen-printing is surprisingly difficult (while the process is straightforward, there are a number of ways the process can run into problems).
Taking the time to learn screen-printing, the cost associated with buying necessary hardware, not to mention all the space it takes up, all can affect the bottom line of the business.
Thankfully, there are other ways available to allow a company to sell shirts and other clothing items without actually holding onto the clothing or product it on-site. Printful makes it easy to design clothing and yet have it produced off-site.
With Printful, a clothing design can be listed on the company’s Shopify account. Should a customer order the shirt the order will go directly to Printful. The product is then printed and shipped out by Printful. This way, a business saves on resources, time and screen-printing investments while increasing the number of available products it has to sell through Shopify.
8) ALT Text
One of the best ways to grow a Shopify digital storefront is through search engines. Product keywords only go so far when it comes to improving search engine optimization of a particular listing though.
This is where ALT Text comes in. The application helps automatically create the ALT Text needed for a Shopify store’s images. This, in turn, will help the product list better on search engines for not only the standard word search but for the visual search and shopping search as well.
All of this means a product will experience more incoming traffic, which in turn should help boost potential leads and sales.
For a business that only posts one new product every few weeks (or months), this application may not be all that necessary. However, for companies posting dozens of new products in a short window, it takes a substantial amount of time to do so. ALT Text is an incredible time saver and well worth downloading to take advantage of.
9) Facebook Store
There’s no question how important Facebook is to connect with potential customers. However, requiring visitors to the social media site to click on a given link within the platform in order to travel over to the website is one click more than it should be.
The fact of the matter is the fewer clicks a potential customer has to perform the better. That’s why the Shopify Facebook Store application is a must for any business, regardless of size or what they are selling.
With the Facebook Store application, it’s possible to show off any product from Shopify and have it displayed on Facebook. Customers can then purchase products directly through the Facebook page, without ever heading over to the website. This way, a follower can see a given product on their social media stream (on either desktop and mobile device).
With the application, a company’s Facebook more or less becomes an extension of their Shopify store. It’s free and easy to set up, so there’s no reason why a company should not take advantage of this exceptional application.
There are similar social media applications like this for other platforms, so if a storefront owner has a particular form of social media they thrive on, it would be well worth their time to search out the Spotify application downloads for one featuring their social media platform of choice.
10) Plug-In SEO
Proper storefront optimization helps improve how a product and the entire store appear on search engines such as Google. By improving the SEO it helps increase possible traffic to the digital store, which in turn may help increase sales. However, as Shopify handles much of the design and layout of the website, there’s only a handful of design features the store owner can handle on his or her own.
Due to this, identifying these SEO problems is extremely important, especially with competition from other Shopify accounts. With the Plug-In SEO application, it’s possible to identify any current problems with SEO on the site and determine whether or not it would be worthwhile to fix.
The application will scan over the homepage, look over display details and analyzes other information presents within the page. From here, it’s a simple and easy fix for any store owner to go in and make the necessary changes, all of which may help bring in more visitors and potential customers overnight.
There are a number of excellent Shopify apps available for use. While these are 10 of the top performing apps for e-commerce beginners, it’s always worthwhile to test out different applications and see which works best for an individual or small business. With so many different opportunities out there, it’s possible to discover one that provides the necessary tools and services tailor-made for the particular Shopify storefront. Whatever applications a digital store decides to utilize, it’s important to stick with it. It can take time to carve out a healthy niche on Shopify, but once established, it’s well worth the time and effort.
Again, if you enjoyed the value provided in this post, then join our free training provided by My Ecom Club. It’s over 6 hours of step by step instructions on how to start your own E-commerce store. Go ahead right now and click on the “Create My Account” button and we’ll get you setup for fast and free!