Passion. It’s a bit of a buzz word in business right now–and for good reason. Since the advent of the internet it’s becoming more and more possible for people to work in a different way than they ever have before. Whether it’s work flexibility, instant access to a world-wide market, or new ways to market, business is evolving. And it’s now possible for more people to be passionate about what they do professionally.
Have you ever had an idea for a business and then had it fizzle out as you looked at it more closely? Did your initial excitement turn lack luster? That can be the result of a mismatch and lack of passion. The exciting thing about the way that e-commerce has changed the economy, is that it’s now possible to take a small niche that you are passionate about and turn it into a thriving business. Love tying flies? You can sell them to fly-fishers all over the world. Do you love beauty products? Camping? Board games? No matter what you’re passionate about, the internet now makes it possible to find consumers that are interested in it too.
Why Passion Matters
Why do you need to love what you are doing when you start up a new business? Here are three main reasons:
- Just like in the rest of your life, there are sometimes chores that have to be done. Running a business isn’t always exciting and sexy–like doing big picture stuff and interviews. There will be times that it feels like you are taking out the garbage and doing laundry. These tasks might be hiring or firing, taxes, or customer returns. If you aren’t passionate about the business you’re creating, it’s easy for resentment toward these tasks to build and overwhelm you.
- There will also be rough times. If your business is sickly, it may need some extra TLC. Difficult financial times can be challenging to a new business because they’re especially sensitive to the financial market–and that’s out of the business owner’s control. Fortunately, as most beginning e-commerce entrepreneurs use drop-
shipping, they are somewhat insulated from the typical start-up risks like office rent and other overhead. Still, no matter what the challenges to your business will be, you’ll need to love it to sustain you through the trials that are bound to happen.
- Entrepreneurship takes commitment. There will always be something shinier, newer, or flashier to grab your attention. But if you don’t give your business your full commitment, it really can’t flourish and succeed. Stay faithful to your business and give it all you’ve got. If you don’t–you’ll leave behind a string of failed attempts and nothing to show for them.
How to Find Your Passion
It makes sense to find a business idea that you’re passionate about right? But what if you don’t know what would get you going in the morning? How do you find “the one”–the business that you want to devote yourself to? How do you discover your passion? Here are a few ideas to get your creative juices flowing:
- Try envisioning your last day alive. What would you do with every hour? Think of specifics and write it all down. Can you see a pattern?
- You’ve won a million dollars! After you buy yourself a few fun toys, what would you do with the rest of the money? What would your lifestyle look like?
- Think back to your childhood. What things were you passionate about as a 10, 12, and 16-year-old? Chances are, those passions are still there, beneath the surface of the practical adult you’ve become. Is there a way to build upon those childhood hobbies and interests?
Please be willing to think outside the box. Your passion (and therefore your reason for being an entrepreneur), may not be something specific like, “I’ve always wanted to sell high-end fashion.” Your passion may be:
- having a flexible schedule
- being your own boss
- creating solutions
- solving problems
- spending time with family and friends
- product creation
Passion for a certain type of lifestyle and way of working can be just as motivating as a specific niche. If you’ve always just wanted to be an entrepreneur, that’s a passion too.
Make Your Move
Once you determine your passion, it’s time to take the first step. This can often be the hardest part of being an entrepreneur because it’s scary. You don’t know what lies ahead. But remember, you wouldn’t see an attractive person across the room, walk up to him or her, and then propose!
First, you would give her eye contact and a smile. Next, you talk to her. Then you have a first date, followed by another and another, and another, until you are ready to make a 100% commitment.
Business is also like that. You don’t have to know everything from the moment you decide to do it. Begin by looking into it. Get to know the business. Research. Take it one step at a time.
Your first step may be a small one and you may not know the end from the beginning, but that’s normal. The important thing is to take that step. Once you have, take the next one and the next until you discover that you’re running a business that you LOVE.